MOJO Ad is a premier student-staffed advertising agency providing professional services located in Columbia, MO at the University of Missouri. And we're specialists in all things young. At MOJO Ad, we create solutions that reach the ultra-savvy youth and young adult audience. That's right...the YAYA market! We work with national brands like Hallmark, Best Buy, YUM Brands!, AOL's Seed.com, HowStuffWorks.com and Purina ProPlan. Brands that are looking for creative ways to market to the elusive youth market.

Here is some work I've done during my time with MOJO Ad working on brands like Walmart Sustainability and Tostitos.

GET MORE. For a brand like Tostitos, which is already known as the ultimate party chip, we wanted to expand it's wings from just being the cool guy at the party to make it enjoyed throughout the week by the YAYA market. GET MORE is not just telling consumers to get more chips, but to get more out of life and more specifically to get more out of their weekdays. GET MORE is an anthem--to do more, to be more, to not settle for the mundane anymore. 

YOU'RE GOOD. A complimentary statement to live by with a reassuring logo that gives you a thumbs implemented in the G of Good. With Walmart Sustainability, our campaign emphasis was on simple, effective awareness with heavy in-store tactics and visuals. The YOU'RE GOOD seal is placed throughout the store as a friendly reminder for the YAYA market to purchase sustainable products and know that you're doing good.

GO: 2013 State of the YAYA is a booklet created to show professionals the YAYA market's discretionary spending habits through a travel narrative theme. As YAYA's are the most likely generation to travel abroad, GO takes the reader on a journey through YAYA's thinking process and rationals when spending.

-MOJO Ad-